The parish of Saint James ("St. James") is an area located in the western part of the country of Barbados. Increasingly St. James is being known as the playground of the rich and famous, and haven for sun-starved tourists.[citation needed]
In local colloquium, St. James was known as the "Gold Coast", but due to ongoing popularity it is now referred to as the "Platinum Coast", reflective of the parishes many glitzy beach-front mansions, pristine beaches, luxury hotels and consistently high land prices. Many Barbadians say within the Platinum Coast there are as many as, 18 global billionaires own property somewhere within a 6-mile stretch of beach on the island.[citation needed]
The parish also has great historic significance, as it was here that the first British settlers landed in 1625. Under the authority of King James, the British claimed Barbados upon landing in St. James' present-day city of Holetown (formerly Jamestown, named after the King himself), this settlement turned Barbados into what would later be known as "Little England"
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