en halt the downward slide, and he

ilt his own national coalition with personal allies such as newspaper magnate William Randolph Hearst, Irish leader Joseph P. Kennedy, Sr., and California leader William Gibbs McAdoo. When Texas leader John Nance Garner switched to FDR, he was given the vice-presidential nomination.

In his acceptance speech, Roosevelt declared:I pledge you, I pledge myself to a new deal for the American people... This is more than a political campaign. It is a call to arms.[57] The election campaign was conducted under the shadow of the Great Depression in the United States, and the new alliances which it created. Roosevelt and the Democratic Party mobilized the expanded ranks of the poor as well as organized labor, ethnic minorities, urbanites, and Southern whites, crafting the New Deal coalition.
Color photo of Roosevelt as the Man of the Year of TIME Magazine, January 1933

Economist Marriner Eccles observed that "given later developments, the campaign speeches often read like a giant misprint, in which Roosevelt and Hoover speak each other's lines."[58] Roosevelt denounced Hoover's failures to restore prosperity or even halt the downward slide, and he ridiculed Hoover's huge deficits.
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