oughout the campaign, Nixon portrayed himself as a figure of stability during a period of national unrest and upheaval.[71] He appealed to what he called the "silent majority" of socially conservative Americans who disliked the hippie counterculture and the anti-war demonstrators, and secured the nomination in August. His running mate, Maryland governor Spiro Agnew, became an increasingly vocal critic of these groups, solidifying Nixon's position with the right.[72]
Nixon waged a prominent television campaign, meeting with supporters in front of cameras and advertising on the television medium.[73] He stressed that the crime rate was too high, and attacked what he perceived as a surrender by the Democrats of the United States' nuclear superiority.[74] His campaign was aided by turmoil within the Democratic Party:[71] President Lyndon B. Johnson, consumed with the Vietnam War, announced tha
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